The Opportunity

Educated Search Inc. is an Internet-based company which provides vertical search solutions for educational institution websites. Educated Search (ES) lets schools capitalize on the synergies of the growth of paid search advertising and rising demand for more relevant internet search results for local products and services. ES provides schools a truly unique and profitable business opportunity.

ES presents schools the opportunity to positively participate in five powerful trends:

• The growing need for schools to raise unrestricted funds to support both
• curriculum and non-curriculum activities.
• The monetization of educational web sites as a source of unrestricted funds.
• The shift of advertiser spending from traditional "mass" methods to more
• targeted methods using the internet to reach consumers.
• The growth of the Internet as an important tool in the learning process and
• concerns about the safety of the Internet for children.
• The "consumer in control" phenomenon, meaning people will pay attention
• to advertising when they want advertising.

The Product

Educated Search provides a vertical search engine for a school district or educational institution's website. The search engine is customizable to a school's technical environment and can be managed by either the client, or by ES's search engine experts entirely with a turnkey solution. The search engine is filled with relevant web information which can be found by searching in directory categories or through keywords. The engine gives users the abilities to seek local and topic-specific information and to research local products and services which are of interest to students and families. The search engine creates the means to develop strong profitable partnerships with local businesses who will advertise to the schools community or who will sponsor search components in the ES experience.

Educated Search's unique and flexible search engine technology provides schools valuable benefits:

• The ability to sell paid search placement advertising on their website,
• thereby providing a new and significant potential revenue stream.
• The ability to attract advertisers because they can place their products and
• services to families at the exact moment they're looking for what they offer,
• and to tailor their search listing to suit the needs of their business.
• Enhance the school's relationship with students, parents and its community
• by providing a valuable amenity
• Generate more relevant search results for site visitors. Better search
• results improve site traffic, purchases and consumer loyalty.