Don’t Just Search, Get Educated
 
11 25th, 2008

SearchIgnite reports a 33% increase in retailer’s ad spending over last year illustrates that retailers are likely pouring more dollars into search campaigns which can be monitored and tweaked in real-time.

Roger Barnette, president of SearchIgnite notes: “Advertisers are shifting more dollars to paid search and digital media. Retailers want media they can buy on a performance bases to track and measure.”

Despite a decline in overall consumer spending, people are steadily purchasing goods over the Internet. Observationally, retailers are offering more incentives earlier in the season than is typical,  likely incentivizing consumers to go ahead and make necessary and discretionary purchases.




The social media hype continues and is enticing companies of every shape and size to dabble in creating new networks. To facilitate the craze, dozens of open source social networking platforms have launched. Jeremiah Owyyang’s blog lists over 60 brandable software platforms that can plug into your existing domain, allowing you to create your very own social network.  But should any company build a social network?

In a Deloitte study of 100 businesses with online communities, Ed Moran found that 35% of these communities have less than 100 members and less than 25% have 1000 members. 6% of the businesses studied spent over $1 million on their social networks. Sadly, all too many fail at their attempts to connect customers to their brand because instead of focusing on the community itself, businesses are focusing on the value that social community could provide for their business.

Despite the failures, there are definitely industries that DO have ready-made communities with well-established brand alliance, and have a greater chance of building successful online communities. These verticals might include: local television networks (daily news watchers), radio (listening audiences), niche local communities (apartment renters, child-safe search) and education (school districts, private schools, universities).

Clark County School District, the 5th largest school district in the nation with nearly 300,000 students, was a few years back, reportedly the largest user of bandwidth in the Las Vegas valley. Schools are instant communities – not just in the “will you be my friend” sense of students, but in the student to teacher, student to parent and teacher to parent and relationships. Because they already have distinguishable groups in these necessary and long-standing relationships, Clark County can foster those relationships through a community network, which they’ve begun to explore with the CCSD website.  Feedback mechanisms aren’t yet extant, but Homework Hotline, a public television program, gives students an outlet during the week to call in and ask teachers their tough homework assignment questions. Their content management system, my.CCSD.net reach the three main constituents in these ways: 1) teachers can create personalized websites to communicate with students and parents; 2) students can access to homework resources and assignments; 3) parents can locate their children’s classroom and assignment information online without involving the child or teachers. A cursory look at some teacher sites didn’t provide a lot in the way of content or personalization, but it is summer after all – the start of the school year should light this online community back up.

Morals of the story:

  • If you don’t have a pre-existing community, don’t assume that you can create one (and don’t spend a lot of money trying to create one).
  • If you do have a pre-existing community (and they already visit your website regularly), focus on the value that your social network will provide to your users.



02 1st, 2008
Lecture Notes of the Future
Author: David Gosse
About Education, Students, College.

Laptops and computers are used by students for video games, social media, email, and lecture notes…lecture notes?! New technology initiatives at college campuses are giving students the ability to download digital classroom images which are synced to audio files from their lectures. PowerPoint presentations and animations can be accessed from the school site and downloaded for future viewing. Students use the rich media to intensely study for tests and make sure they didn’t miss anything during the lecture.

According to the New York Times, Limor Raz, a Ph.D. candidate at the Medical College of Georgia in Augusta, reviews lectures in her neuroscience class by computer. “I can’t stress enough how much it helped me prepare for exams,” she said. “There’s a tremendous difference between viewing the lecture once and seeing it again. It’s not exactly easy, neuroscience. Trust me, it’s very tough.”

Students have been taking notes of lectures for quite a long time; this is just the next step in the evolution of education. It is combining education and technology in a new and innovative way to help not only the students, but the teachers as well, by having students that are better prepared for tests and exams.




Is making online marketing mainstream the answer to helping small businesses increase their exposure and profits? Sam’s Club seems to think so. But does that make it so?

Sam’s Club’s LeadConnect offers online services packages starting at $25/month that include adding a local business’ profile to search engines and Yellow Page directories.

Those in the search industry know that good search engine optimization and marketing techniques include a substantial education cycle and far more action than “hand submissions” to the major search engines and directories. While we’re all for local businesses giving online a chance, it probably isn’t in their best interest to market this type of service without educating on what will really drive results.

Even pay-per-click advertising isn’t the end of a dedicated SEO campaign. Your website has to feature relevant, well-organized content that speaks your customer’s language and provides a 2-way feedback loop between business and customer. Being found because you submitted to the search engines is a long shot, and even if searchers do find you, you still have to engage and support their discovery process.

What local businesses need is education – not a laborious SEO university education – but some cursory knowledge of what constitutes a results-driven online initiative. Then, they need help in taking the appropriate actions for their budget and specialty.

It’s not just about submitting listings or buying placement – it’s about how you represent online and whether your online presence is as worthwhile to visit as your offline location. And if SMBs don’t understand this, they’ll spend that $25 or $100 a month and not see adequate results. They could become bitter about the Internet and search marketing in general.

Making SEO mainstream sends a message that brands are built by hands-off methods. Truth is, it’s going to take more than $25/month and a one-time web form to make it online. Education and a little manageable action are the keys to using the power of the online community to a small business’ advantage.




10 19th, 2007

If ever there was a time to engage and reach out to your customers, it’s now. There are so many ways of letting your good customer practices shine. Yes, social media and customer-centric practices can be uncomfortable to step into, but the end product can mean loyal customer partners for life.

Take in this real-life story about a company with heart – and get some inspiration for your own sincerely driven efforts to positively impact the lives of your customers. Zappos’ uncalled for sympathy, as reported by Zaz Lamarr in her personal blog, “Writing, Cooking, Life,” has sparked a lot of publicity online. We doubt that was the end intention of Zappos, but rather that it was a random act of kindness. There were people at the company thinking from the heart rather than the head who went beyond the rules to let a customer know they really care.

I Heart Zappos

I really do.

One bright, extraordinary note in all of the sad stuff of the last few weeks - in May we had ordered several pairs of shoes from Zappos for my mom. She’d lost a lot of weight, and her old shoes were all too big. She had a whole new wardrobe of clothes in pretty colors, that fit, so I wanted her to have some pretty shoes that fit, too, when I took her up to Oregon to stay where her sister is. Out of seven pairs, only two fit. Not bad considering she’d never been this thin, so I was winging it, and the return shipping is free.

The rest were here waiting to be returned. Because of various circumstances - lost label, my mom being hospitalized and me being away, the shoes were never sent back. There’s a time limit on the return of 15 days. Remember this. When you do a return to them, they pay the shipping, but you have to get the shoes to UPS yourself. Remember this, also.

When I came home this last time, I had an email from Zappos asking about the shoes, since they hadn’t received them. I was just back and not ready to deal with that, so I replied that my mom had died but that I’d send the shoes as soon as I could. They emailed back that they had arranged with UPS to pick up the shoes, so I wouldn’t have to take the time to do it myself. I was so touched. That’s going against corporate policy.

Yesterday, when I came home from town, a florist delivery man was just leaving. It was a beautiful arrangement in a basket with white lilies and roses and carnations. Big and lush and fragrant. I opened the card, and it was from Zappos. I burst into tears. I’m a sucker for kindness, and if that isn’t one of the nicest things I’ve ever had happen to me, I don’t know what is. So…

IF YOU BUY SHOES ONLINE, GET THEM FROM ZAPPOS.

With hearts like theirs, you know they’re good to do business with.

You’ve inspired us all, Zappos. We encourage all companies to think outside the sometimes stuffy lines of corporate-to-consumer relations and think like a human, with heart.




08 20th, 2007

Drexel University in Philadelphia is creating an online universe. They are utilizing a program created by Linden Labs called Second Life. This virtual world already has more than 8 million users worldwide with over 200 universities participating in the colonization of the Second Life alternate reality. 

In 1983, Drexel was the first college to require students to have access to a computer. Now they have purchased an island in the Second Life world. The colleges of Medicine and Business are two of the eight colleges or departments that have decided to use the program, whether to provide students access to study guides or to teach classes.

As more schools move their presence online, they will have to add security measures to ensure the safety of their students and the records and accounts they maintain. Education isn’t just about teaching facts but about expanding the horizon of the students to help them understand concepts that were improbable to them before they went to college and to teach them to think on their own. Drexel University is offering a way to change their perspective of college while maintain a high-level, quality education.




07 27th, 2007

Corporate sponsorship of public education has become an incredible boost for districts trying to meet stricter federal and state mandates on tight budgets. Organizations like the Bill & Melinda Gates Foundation, the Carnegie Corporation, and the Ford Foundation have invested billions of dollars in the nation’s public schools. While this is essential, the Sacramento Schools are focusing on an even more important partner in public education. The Parents.

Importance of Parent Involvement in Sacramento Schools

Sacramento Public Schools are under the usual pressure to raise test scores, meet budget requirements, and improve graduation rates of its students. And there are many methods that they are using to do it. But a look at the parent education program of the Sacramento Schools highlights an awareness of the importance of the home environment that often gets lost amidst the frenzy for higher test scores. Numerous studies have proven the correlation between parent education, involvement, and socio-economic status to student academic success. And recent attention on the alarming achievement gap between minority and white students is warranted. But where does the solution begin?

For the Sacramento Schools- it begins at home. Teachers in the Sacramento Schools are quick to point out that, as early as the pre-school years, an involved parent has a direct impact on a child’s success in school. Parents who don’t speak English, are high school drop-outs, or have financial problems are less able to support their children. Programs for Parents at the Sacramento Schools

The Parent Support Services of the Sacramento Schools offers a variety of programs to improve parenting skills, help parents understand the educational system, teach English skills to speakers of foreign languages, and assist parents with skills needed to create a stronger family unit.

The first way of connecting parents with the Sacramento Schools is Parenthaven, an educational television show that parents can access without even stepping foot outside of their home. However, the goal of Sacramento Schools is to attract parents to the schools. The Parent Project Jr.® and the Parent Project Sr.® are classes offered to teach parents methods for improving family communications, and working with “strong-willed or out of control children.” The junior class is for parents of 5-10 year olds, and focuses on choosing appropriate friends, family communication, and improving school performance, among other topics. Some of the issues addressed in the senior classes are dealing with children who hit or use drugs, gang involvement, and truancy.

Another outreach program is the Parent Teacher Home Visit Project. This is a joint effort of the local teacher’s union, a faith based community group, and the Sacramento Schools. The goal is to get past the blame and distrust that often exists between faculty and low-income families. Another community-based program for parents in the Sacramento Schools is Parent University. Over 70 different classes on topics from money management to family arts appreciation are offered throughout the year. While high socio-economic status has always been associated with student achievement in the Sacramento Schools, administrators acknowledge that the education and involvement that comes with that status is more important that the actual income of a family. The Sacramento Schools is making a wise, long-term investment into the success of its students, by putting a focus on their most important partners- the parents.

About the author: Patricia Hawke is a staff writer for Schools K-12, providing free, in-depth reports on all U.S. public and private K-12 schools. For more information please visit http://www.schoolsk-12.com/California/Sacramento/index.html




07 27th, 2007

Kathy had always feared Mathematics. She would have done anything just to get some help at night before her Math exam.

“I just wish somebody could help me at this hour. I do not want to face failure tomorrow” wished Kathy, a ninth grade student.

Like Kathy, there are hundreds of students who long for last minute help during examinations. But now they do not need to worry. Thankfully they are born in the age of computers. From books to computers, from blackboard to screen-board, from school to online tutoring… education industry is on its path of transformation!

This transformation is more due to the need of down ridden American education system. No Child Left Behind Act (NCLB) passed by American government has made it mandatory for schools to give special attention to the weak students and monitor their performance through periodic tests. As an initiative towards this direction, schools are encouraging separate online tutoring sessions to supplement the traditional school teaching. This has also encouraged many online tutoring companies to offer quality services at competitive prices. Companies like TransWebTutors (transwebtutors.com), Tutor.com, Smart Thinking, Tutor Vista etc. are offering amazing education services for not only K-12 studies, but also for college and pre-college level studies. In a package of say $99 a month with TransWebTutors, one can even enjoy unlimited tutoring. To add on to it, they also have a vast pool of experienced teachers who have specialised in subjects like Mathematics, English, and Science etc. In fact, apart from basic tutoring, they also offer services like online career counselling, essay writing assistance along with regular performance assessment modules. They even have modules for helping students prepare for standardised tests like GRE, SAT, GMAT etc.

The best part about online tutoring is that this service can be availed of at any point in time. This gives so much flexibility to students that they do not have to study under any pressure, they may study as and when they are comfortable. “I just love the fact that now I can make my own schedule for studies” says Bob, a seventh grade student. “Flexibility of time, really great teachers and interesting teaching methods, I have actually started loving studies all over again!” Bob continues cheerfully.

Another interesting aspect of this latest buzz is that it is transforming the world into one single nation. Considering the cost advantage and quality of education in Asian countries, the American online tutoring companies are even outsourcing their services to their Asian counterparts. Teachers from India and other Asian countries are much more qualified and dedicated towards this profession. American students themselves are praising their services. Mr. James shares his experience by saying “I was really apprehensive about the quality of teaching that my son would get from such online tutoring companies. I wondered why he preferred online teachers to his home tutor. But now I realise that the kind of personal attention and flexibility of time that he needed was only possible this way.”

Online tutoring is indeed serving two purposes simultaneously: increasing the quality level of education and removing the national boundaries. It is like spreading good quality education across borders. Cyber education, as they say, is a world that knows no national boundaries!

About the author: Peter Jones Educationalist Info-Resource Communications For More Info about this news, please visit : http://www.transwebtutors.com




07 27th, 2007

Author: Mark Morris

Search Engine Marketing, has frustrated even the most technically savvy marketers. A necessary part to the online marketing area, including affiliate programs, email marketing, online placement, and sponsorships, requires that a smart marketer not only understand business objectives but then applies them to the major components of Search Engine Marketing.

1. TRACKING YOUR R.O.I. SEM (Search Engine Marketing) can be tracked far better than some other forms of advertising. You track success of campaigns right down to the exact keyword or phrase a searcher typed in to find you. With the proper implementation of analytics software you can tweak your ROI more easily.

2. TESTING YOUR PERFORMANCE In general, testing online advertising is easier than offline. But in the case of SEM it’s even better. Test things on the fly and see what performed better.

3. PRE-QUALIFIED Most searchers have ALREADY MADE A BUYING DECISION. They are using search engines to research vendors and products. Prospects from search are usually more qualified.

4. CONTROL Because SEM is so flexibel you have more control over you message. YOu can create a more relevant message to each of your targets.

5. INFORMATION WEALTH Because there is such a big boom in SEM right now, there is a wealth of information to be found. SEM is not as mysterious as it used to be and much easier to jump in to.

About the author:

We cracked the code to making a fortune on the Internet, and we can teach anyone how to do this. Will it take work? Yes. Is there a small learning curve? Yes. But can you do it? YES!

www.CashWaveTraffic.com

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

www.Netprofits.PRomoBlackBox.com




In a recent study conducted by MTV, Microsoft and Nickelodeon, it was found that children use digital technology as a tool for communicating with their friends, expressing themselves and to be entertained, but technology in and of itself is not something that they particularly care to learn about. The technology itself isn’t the reason they own cell phones, computers and video games, but it is used as a way to enable them to communicate with their friends, whether online through IM programs, email, and social networking sites or text messaging them through their cell phones.

According to Colleen Fahey Rush, Executive Vice President of Research for MTV Networks, “Technology is adopted and adapted in different ways in different parts of the world — and that depends as much on local culture as on the technology itself.”

In Japan, children normally do not own a computer until they enter college, while in China fewer young people use mobile devices. Whereas globally, the average young person that utilizes digital technology has 94 phone numbers in their cell phone, 78 people on their messenger buddy list and about 86 people in their social networking community.

A frequent online activity for over half of the children studied was social networks. 35% of kids are claiming they use these sites because their friends are on them. While there have been amazing advances in communication technology, children use the technology not to the exclusion of spending time with their friends but to enhance the face-to-face interaction.