Corporate sponsorship of public education has become an incredible boost for districts trying to meet stricter federal and state mandates on tight budgets. Organizations like the Bill & Melinda Gates Foundation, the Carnegie Corporation, and the Ford Foundation have invested billions of dollars in the nation’s public schools. While this is essential, the Sacramento Schools are focusing on an even more important partner in public education. The Parents.

Importance of Parent Involvement in Sacramento Schools

Sacramento Public Schools are under the usual pressure to raise test scores, meet budget requirements, and improve graduation rates of its students. And there are many methods that they are using to do it. But a look at the parent education program of the Sacramento Schools highlights an awareness of the importance of the home environment that often gets lost amidst the frenzy for higher test scores. Numerous studies have proven the correlation between parent education, involvement, and socio-economic status to student academic success. And recent attention on the alarming achievement gap between minority and white students is warranted. But where does the solution begin?

For the Sacramento Schools - it begins at home. Teachers in the Sacramento Schools are quick to point out that, as early as the pre-school years, an involved parent has a direct impact on a child’s success in school. Parents who don’t speak English, are high school drop-outs, or have financial problems are less able to support their children.

The Parent Support Services of the Sacramento Schools offers a variety of programs to improve parenting skills, help parents understand the educational system, teach English skills to speakers of foreign languages, and assist parents with skills needed to create a stronger family unit.

The first way of connecting parents with the Sacramento Schools is Parenthaven, an educational television show that parents can access without even stepping foot outside of their home. However, the goal of Sacramento Schools is to attract parents to the schools. The Parent Project Jr.® and the Parent Project Sr.® are classes offered to teach parents methods for improving family communications, and working with “strong-willed or out of control children.” The junior class is for parents of 5-10 year olds, and focuses on choosing appropriate friends, family communication, and improving school performance, among other topics. Some of the issues addressed in the senior classes are dealing with children who hit or use drugs, gang involvement, and truancy.

Another outreach program is the Parent Teacher Home Visit Project. This is a joint effort of the local teacher’s union, a faith based community group, and the Sacramento Schools. The goal is to get past the blame and distrust that often exists between faculty and low-income families. Another community-based program for parents in the Sacramento Schools is Parent University. Over 70 different classes on topics from money management to family arts appreciation are offered throughout the year.

While high socio-economic status has always been associated with student achievement in the Sacramento Schools, administrators acknowledge that the education and involvement that comes with that status is more important that the actual income of a family. The Sacramento Schools is making a wise, long-term investment into the success of its students, by putting a focus on their most important partners- the parents.

Patricia Hawke is a staff writer for Schools K-12, providing free, in-depth reports on all U.S. public and private K-12 schools. For more information please visit http://www.schoolsk-12.com/California/Sacramento/index.html

Kathy had always feared Mathematics. She would have done anything just to get some help at night before her Math exam.

“I just wish somebody could help me at this hour. I do not want to face failure tomorrow” wished Kathy, a ninth grade student.

Like Kathy, there are hundreds of students who long for last minute help during examinations. But now they do not need to worry. Thankfully they are born in the age of computers. From books to computers, from blackboard to screen-board, from school to online tutoring… education industry is on its path of transformation!

This transformation is more due to the need of down ridden American education system. No Child Left Behind Act (NCLB) passed by American government has made it mandatory for schools to give special attention to the weak students and monitor their performance through periodic tests. As an initiative towards this direction, schools are encouraging separate online tutoring sessions to supplement the traditional school teaching. This has also encouraged many online tutoring companies to offer quality services at competitive prices. Companies like TransWebTutors (transwebtutors.com), Tutor.com, Smart Thinking, Tutor Vista etc. are offering amazing education services for not only K-12 studies, but also for college and pre-college level studies. In a package of say $99 a month with TransWebTutors, one can even enjoy unlimited tutoring. To add on to it, they also have a vast pool of experienced teachers who have specialised in subjects like Mathematics, English, and Science etc. In fact, apart from basic tutoring, they also offer services like online career counselling, essay writing assistance along with regular performance assessment modules. They even have modules for helping students prepare for standardised tests like GRE, SAT, GMAT etc.

The best part about online tutoring is that this service can be availed of at any point in time. This gives so much flexibility to students that they do not have to study under any pressure, they may study as and when they are comfortable. “I just love the fact that now I can make my own schedule for studies” says Bob, a seventh grade student. “Flexibility of time, really great teachers and interesting teaching methods, I have actually started loving studies all over again!” Bob continues cheerfully.

Another interesting aspect of this latest buzz is that it is transforming the world into one single nation. Considering the cost advantage and quality of education in Asian countries, the American online tutoring companies are even outsourcing their services to their Asian counterparts. Teachers from India and other Asian countries are much more qualified and dedicated towards this profession. American students themselves are praising their services. Mr. James shares his experience by saying “I was really apprehensive about the quality of teaching that my son would get from such online tutoring companies. I wondered why he preferred online teachers to his home tutor. But now I realise that the kind of personal attention and flexibility of time that he needed was only possible this way.”

Online tutoring is indeed serving two purposes simultaneously: increasing the quality level of education and removing the national boundaries. It is like spreading good quality education across borders. Cyber education, as they say, is a world that knows no national boundaries!

About the author: Peter Jones Educationalist Info-Resource Communications For More Info about this news, please visit : http://www.transwebtutors.com

Author: Mark Morris

Search Engine Marketing, has frustrated even the most technically savvy marketers. A necessary part to the online marketing area, including affiliate programs, email marketing, online placement, and sponsorships, requires that a smart marketer not only understand business objectives but then applies them to the major components of Search Engine Marketing.

1. TRACKING YOUR R.O.I. SEM (Search Engine Marketing) can be tracked far better than some other forms of advertising. You track success of campaigns right down to the exact keyword or phrase a searcher typed in to find you. With the proper implementation of analytics software you can tweak your ROI more easily.

2. TESTING YOUR PERFORMANCE In general, testing online advertising is easier than offline. But in the case of SEM it’s even better. Test things on the fly and see what performed better.

3. PRE-QUALIFIED Most searchers have ALREADY MADE A BUYING DECISION. They are using search engines to research vendors and products. Prospects from search are usually more qualified.

4. CONTROL Because SEM is so flexibel you have more control over you message. YOu can create a more relevant message to each of your targets.

5. INFORMATION WEALTH Because there is such a big boom in SEM right now, there is a wealth of information to be found. SEM is not as mysterious as it used to be and much easier to jump in to.

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We cracked the code to making a fortune on the Internet, and we can teach anyone how to do this. Will it take work? Yes. Is there a small learning curve? Yes. But can you do it? YES!

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Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

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In a recent study conducted by MTV, Microsoft and Nickelodeon, it was found that children use digital technology as a tool for communicating with their friends, expressing themselves and to be entertained, but technology in and of itself is not something that they particularly care to learn about. The technology itself isn’t the reason they own cell phones, computers and video games, but it is used as a way to enable them to communicate with their friends, whether online through IM programs, email, and social networking sites or text messaging them through their cell phones.

According to Colleen Fahey Rush, Executive Vice President of Research for MTV Networks, “Technology is adopted and adapted in different ways in different parts of the world — and that depends as much on local culture as on the technology itself.”

In Japan, children normally do not own a computer until they enter college, while in China fewer young people use mobile devices. Whereas globally, the average young person that utilizes digital technology has 94 phone numbers in their cell phone, 78 people on their messenger buddy list and about 86 people in their social networking community.

A frequent online activity for over half of the children studied was social networks. 35% of kids are claiming they use these sites because their friends are on them. While there have been amazing advances in communication technology, children use the technology not to the exclusion of spending time with their friends but to enhance the face-to-face interaction.

Students used to have to take classes to learn how to use computers, but that is no longer the case. A wide variety of classes are now using technology programs to help their children succeed in the classrooms. The programs are used for creating posters and instructional guides or used in art class to create self-portraits. There are also library programs and many music programs, to help stimulate the learning process for more than just computer classrooms.

Technology in schools is a way to engage the chidlren in more ways than just having them read information. It is stimulating an environment that will help them remember the information they are learning while providing remote access while students are at home. Schools are moving toward helping their studetns share information online with teachers and other students which will provide a more interactive environment for the students.

Teachers and parents are using collaborative technology to grant parents access to grades, homework assignments and absences. As technology advances, different and varied classes will find programs and opportunities to utilize the most cutting-edge program to benefit children’s education. Technology will continue to improve teacher productivity and student learning with the increase in new technology and software.

Rand McNally, in a bid to spark children’s imaginations, has created an online service to engage children in geography content and interactive games and activity. It will also provide teachers with skill-based lesson plans and assessments.

Joel Minister, chief cartographer of Rand McNally said, “With so much information on the Internet it is important that teachers know their material is coming from a reliable source. Rand McNally Classroom provides teachers with the comprehensive, interactive data they need from a name they know and trust.”

A benefit of the program is that because it is offered through a user name and password setup, the students can access the information at home to help them with their homework. The program also offers an interactive area where the students can be exposed to hands-on projects like place-the-states puzzle, continent quizzes and building their own map. There is also an area on the site that will help with the difficult to answer questions; this is “Ask the Experts”. It is an area where teachers, students and entire classes can receive answers to questions from the Rand McNally’s Geographic Information Services and editorial departments.

Geography is a core academic subject under the No Child Left Behind Act and this is a program that will help administrators, teachers, and students receive the information they need to succeed within a safe and entertaining environment.

In an article written by Julia Silverman, Oregon schools are looking at adopting a cyberbullying policy. Instead of children bullying other children at school, more are turning toward the Internet to bully their fellow classmates through social media websites. Cyberbullying is defined as the use of any electronic communication device to harass, intimidate or bully.

People are questioning whether schools have jurisdiction over what kids post while they are home. Currently the bill that is being proposed states that in order for the school to step in, the destructive posts would have to be conducted “on or immediately adjacent to school grounds, at any school-sponosored activity, on school-provided transportation or at any official school bus stop.”

The challenge school officials will have is verifying exactly who is behind the site, who posted the comments or pictures and where the person was at when the information was uploaded before any disciplinary action is proposed. Without proper evidence and legislation backing up the institutions, school boards could find themselves dealing with expensive legal disputes.

Teachers are using blogging as a way for children as young as kindergarteners to keep a daily journal. By providing a real audience to children, blogging is touted as inspiring children to quickly improve their writing skills and increase how often they write. In classrooms where the children are too young to write, students draw their entries instead,  and then narrate their entries for teachers to transcribe or consolidate thoughts from the class into one entry.

But considering the transparency of blogs, it is paramount that the children’s safety be of utmost importance when children are allowed online in whatever capacity. The need for their safety outweighs the emergence of critical skills through blogging. Teachers should have the final say of what goes online so that they can edit out any identifying information before it is released to the public. Various types of software can ensure identity protection for the students, involving teachers in the final review process before publishing to the Web. Examples of this hierarchal control include Blogmeister, KidzLog and Think.com. Blogging can be a great resource for teachers to inspire their children to write and create stories and news articles, but it should always be tempered with safety in mind.

When you think about a child getting ready to take a test, you think about them having to study, get a good night’s sleep and to eat a healthy breakfast. But did candy ever enter the preparation picture? It did for one principal.

In a Washington Post article, Lori Aratani reported on Principal Charlotte Boucher, who ordered 3,600 peppermint candies for the students before they took the Maryland School Assessments in reading and math. Why the rush for mint-flavored sugar? It is believed that peppermint candies will improve test performance. Boucher’s motivations came from search engines: “Millions of sites claimed that peppermints were the perfect midpoint snack for things like testing.” Scientific evidence wasn’t provided to back up the claim but Boucher decided to give the candy a try.

However, there is some truth to the mint story. During the 1990’s researchers at the University of Cincinnati found that a whiff of peppermint helped test subjects concentrate better and were able to perform their tasks better, especially tasks that required sustained concentration. William Dember, one of the researchers, said, “Not only do you get an improvement [in focus] with peppermint, you get a change in response that affects alertness in target detection,” he said.

A principal in Florida had similar success with placing orange slices on the air conditioners. The citrus scent helped to keep the students alert.

At Eastern Middle School, Boucher said, “If anything, they’ll have sweet breath, and if it provides a little boost…” A couple of the students at Eastern are doubters. Alex Sorto, 11 stated, “I just want to say, I don’t htink [peppermint] makes you smarter, but it clears your mind and makes you feel more confident.” While Binetou Koite, 12, said “I don’t think the peppermints helped, I think the teachers just told us that to make us feel more comfortable.”

Educators seeking to improve average test scores are using search engines to identify easily incorporated ways to help their students. If you can make a student feel more confident or comfortable about a test, that is half the battle. Even if natural brain stimulants like peppermint and citrus do nothing else besides provide a boost of energy or confidence to children during the stress of testing, it is a strategy that might be worth trying to give them a successful edge.

Exposure to online pornography is hampering children’s access to legitimate sites on the Internet. Forty-two percent of chidlren between the ages of 10 to 17 who utilize the Internet have been exposed to pornography in the last year. Sixty-six pecent of those users didn’t want to view the pictures and hadn’t tried to find pornography on the Internet.

By exposing our children to pornography at a younger age could lead them to become sexually active sooner or it could put them at risk of becoming a victim of a child predator. These aspects need to be taken into account when parents allow their children access to the Internet. While there is filtering and blocking software available for parents to reduce the expose to their children it is not 100 percent effective. The best deterrent to children being exposed to pornography is parental involvement. If the parents monitor what the children access on the Internet, the risk of exposure is less.

While our children are being exposed to pornography on the Internt, it would be beneficial to not only to the children but the parents involved, if there were programs available for parents to learn the safeguards to keep their children away from exposure. Not every program is full proof, but the easiest and most cost effective way to minimize exposure is for parents to take an active role in what their children are doing online. When you allow children to have computers in their rooms, then parents should be proactive in examining what their children are getting exposed to - whether by their choice or against their free will.

Pornography takes away our children’s innocence and it isn’t something that can ever be returned to them. Parental involvement will deter the children who are looking for it and help the children who don’t seek it. It is up to the parents and educators to keep an eye on what our children are exposed to - that is the only way to keep them safe from the exposure of pornography.